The supernatural - psychic phenomena (telepathy, clairvoyance, or ESP), communicating with the dead, and the sighting and tracking of ghosts - has played an integral role in American culture across the last century. In fact, attention and interest in the supernatural has increased, despite our socie[...]

What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shopp[...]